An Insider’s Guide To Advertising Agencies: South African Creativity!


Since technology has flatter our world it is more interconnected now, since ever before. This is a step to mark each region or country is being creative, and every new series highlights nuances of affiliate marketing in south africa. South Africa enjoys a wide advertising culture that is both vividly unique and globally lauded. 


South Africa is said to be extremely large country, majorly the 24th-largest country in the world by consisting the area of (1,221,037 total sq. km). The top 10 countries in the world have dependencies by area are: World, Russia, Antarctica, Canada, China, United States, Brazil, Australia, India, Argentina, Kazakhstan, Algeria. Talking broadly about an advertising agency, Ad agencies employ a broad range of advertising strategies in order to create marketing campaigns which tailor to their clients and their needs. Ad agencies can range from small, home-based businesses to corporate franchises with departments for market research, account management and sales, copywriting and graphic design. If someone wishes to make good money, they can very well start off with their own advertising agency in a way by charging their clients by an hourly fee for their particular service. In addition to the fee, an agency can clearly place a markup on the price of all outside service work that is used, such as type, printing, photography, video production, complete a client’s project.


Explore The Creativity!

Unlike areas of the US and England, South africa has been growing digitally and creatively every step of the way. South Africa, was ranked the fourth-fastest-growing digital economy after China, Malaysia and Thailand, in MasterCard’s 2014 Digital Evolution Index.



It’s a Mobile-First Market: Network Marketing!

A majority of the South African audience is not on desktops,reason being there is not a wide range of desktops or laptops available in that particular country, rather people are always on mobile. While Internet use is still growing, fully 86 percent of South Africans have cell phones. Even though mobile marketing is still at its infancy in South Africa due to limitations of bandwidth and prohibitive cost, it is still on the top. This hasn’t stopped for creating network marketing in South Africa. 

Mobile Marketing
Mobile Marketing


Traditional Media Is Still On The Run!

The way how mobile and digital are expanding, large swathes of the South African audience are still not there. This lies in the reason that traditional media is still important, things with radio and television currently do have a tremendous reach. It has been only in the last four or five years that the native people have started to get critical mass in terms of clients investing in and agencies being able to deliver in newer forms of media across the board.

Traditional Media
Traditional Media


A List of Top Ten Advertising Companies In South Africa:

Advertising Agency: Collaborative & Entrepreneurial Culture:

The South African market is considered to be much smaller that is it has fewer resources but making creativity there are a lot more resourceful and versatile. According to certain studies there is not one but top 10 advertising agencies in johannesburg. It is not unusual to have a majority of the work done at a single agency, meaning work tends to get done quickly, marking it to be a team work. In a country like South Africa, there is a legacy of training where lot of people had their hands and brains on, for the learning. 


South Africa is basically a melting and pot of cultures, a dynamic multiracial and multilingual society, with a lot of campaigns that tend to be grounded in regional and even pan-African humor also.