Marketing Services for Floral Fragrance Manufacturers


The first step involved in shopping for perfume or cologne is to examine the scent category. Floral fragrances consist of many flowers such as roses, jasmine, lily of the valley, and many others. They are sometimes mixed with hints of other subtle scents such as vanilla to create a well-balanced, lighter fragrance perfect for a romantic evening or starry night. Floral fragrances are the largest group to choose from. The citrus fragrances contain a blend of fruits such as lime, tangerine, lemon, and mandarin, creating very refreshing aromas. These fragrances are mostly worn during the evening or in the office. Oriental fragrances derive from spices, resins, amber, balsams, and exotic aromas. These fragrances are widely used for winter evenings.

The concentration of the scent is the next factor to consider when buying a new fragrance. Pure perfume is the most concentrated fragrance and is also the most expensive. It stays on your body for the most extended period. Cologne has a minor concentration of scents. As a lighter fragrance, it is recommended for wear by men and women in the office. Wearing more delicate perfume or cologne requires more frequent application since they evaporate much faster, especially in summer. The third classification of fragrance is perhaps the most crucial factor to consider. It is essential to choose the right bouquet to match the specific occasion for which it will be worn.

For example, a solid, pure perfume would be inappropriate to wear at the marketing agency office. In an office setting, too strong perfumes could lead to headaches. For an occasion such as a romantic date, the fragrance wearer should consider wearing floral fragrances, perhaps one with some pheromone scents, to attract the opposite sex with the seductive appeal. light scents

Fragrances have been in use for many centuries in perfumes, oils, and candles. The flavors play a significant role in creating fragrances. They are the needed ingredient to give a fragrance its distinct smell. The difference between each type of fragrance is the concentration levels of essential oils mixed into them. Fragrance oils are blended oils which are sometimes called flavored oils. They contain diluted essential oils and mineral oils. These days, fragrances have developed into perfumes and colognes. Fragrance products are sold mainly to manufacturers of perfumes, cosmetics, personal care products, hair care products, deodorants, soaps, detergents, etc.

They are developed using a 3 stage formulation classified as fragrance notes, namely top notes, middle notes, and base notes. Top notes give marketing agents the very first impression of the ladies perfume names. It comprises volatile ingredients that spread the bouquet, making you feel fresh. They include citrus fruits, galbanum, and mint. Middle notes are the dominant fragrances that keep the scent alive for a longer time. Base notes give it a lasting appeal. They are made from ingredients like vanilla and amber.

Some marketing agents who are fragrance experts, have developed different types of fragrances. They created the fragrance wheel, an internationally recognized classification system that breaks the fragrance scent into four significant groups. These include floral, oriental, woody, and fresh notes, further broken down into twelve families.